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PUBLIC
RELATIONS GUIDELINES
Girl Scout Positioning
Statement
Girl Scouts is the
world’s preeminent organization dedicated solely to
girls, where in an accepting and nurturing environment,
girls build character and skills for success in the real
world. In partnership with committed adults, girls
develop qualities that will serve them all their lives -
like strong values, social conscience, and conviction
about their own potential and self-worth.
In Girl Scouts, girls discover the fun, friendship, and
power of girls together; and through the many enriching
experiences provided by the Girl Scouts they can grow
courageous and strong.
Proper Use of the Girl
Scout Logo
The Girl Scout Service
Mark is composed of two parts: the symbol (the trefoil
with three profiles) and the logotype (the words “Girl
Scouts”, along with the registration mark.) Both parts
of the service mark must be used together.
Figure 1 is the preferred
service mark, but when space limitations dictate, the
“stacked” version of the service mark can be used (figure
2).
Color
treatment:
Girl
Scout green is preferred; however other bold colors
are acceptable. A two-color combination can be used.
The logo must appear in Girl Scout Green and the
words “Girl Scouts” must appear in Girl Scout blue.
Configuration:
The
Service Mark may never be redrawn, reproportioned or
modified in any way. The logotype must always be in
the same proportion to the symbol. A computer
generated or artist’s rendering of the service mark
is not acceptable. Pulling the symbol apart from the
logotype and using it as a design element is not
acceptable.
Trademark:
A
SM aligned with the baseline of the “S” of
Girl Scouts should appear on all reproductions of
the Service Mark.
Figures 3
and 4 demonstrate the preferred reverse usage of the
service mark.
Proper Color Usage
The
following PANTONE (PMS) colors and process equivalents have been developed for
the Girl Scout Green and Blue.
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Paper Stock |
Girl Scout Green (For preferred one-color service mark) |
Girl Scout Blue (For acceptable two-color service mark) |
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Coated |
Pantone 334 |
Pantone 541 |
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Uncoated |
Pantone Green
Uncoated |
Pantone 294 |
Official
artwork for the logo is available from the
communications manager. Contact your regional Girl Scout
Center to request camera-ready artwork.
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